For Makeup Beginners These Key Points on Your Face to Create Well Balanced Makeup Every Time

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In a Nutshell

For beginners in makeup, you need to understand the key points of your face and the lines they create before you watch or read any makeup tutorials. 

The key points:

  • Your temple:  the small indentation on the side of your head
  • Your eyebrow:  hairline framing your eye
  • Your cheekbone:  the bone running under your eye from your temple to your nose
  • Your Jawbone:  the bone at the bottom of your face
  • Your chin:  The center bottom of your face

The basic lines of your face:

  • Line 1:  from the corner of your nose through the corner of your eye to the temple
  • Line 2:  from the corner of your nose up to your brow
  • Line 3:  down the center of your nose

Don’t Worry We Are All a Little Off Balance

As a makeup beginner, you need to learn how to adapt the makeup to create harmony. You use the key points and the lines they create to find this balance. Not only do each of us look different, even identical twins. The left and right half of your face is not asymmetrical. You don’t want to make them the same but create balance.

Before you watch or read even simple makeup tutorials, you need to know where the key points are.

The key points tell you:

  • Where to add color
  • Where to blend to
  • Where to draw the lines

The Purpose of Makeup Is:

  • To create a frame for your eyes
  • To add color to your face
  • To enhance features you like
  • To diminish features you don’t

To achieve any of these, you need to know your face and where these points of reference are.

The Plains and Hills of Your Face


Bones define the most important parts of your face.  This creates your face.  Where the bones start and end are the key points.

Where Is the Temple?

The small indentation of your face ending in the orbital bone.  The temple is the most important.  You will fade most makeups to the invisible line drawing up to your temple.  This will create a sharper lifted face.

Where Is the Cheekbone Exactly?

Your cheekbone runs from your temple towards your nose.  It defines the shape of your face.  This is the part most people what to draw attention to.  With highlights and lowlights to create a thinner face.

Also read – 15 Cheap and Effective Makeup Hacks to Save You Time and Money

The Frame of the Lower Half of Your Face.

The jawbone marks the traditional end of the face and may or may not be highlighted depending on the person.  What we don’t want is skin under this area it will make you look larger.  We tend to use lowlights to diminish any visible skin under the jaw if need be.

The Center Bottom of Your Face Is Your Chin.

The left and right jaw bone meet at the chin which marks the center bottom of your face.

Your Cheek Has an Apple

Be careful with the apple of your cheek it gets abused.  The area of skin at the nose end of your cheekbone and under the eye.  It was traditional to add blush here.  A gentle dusting of color is more than enough if you want to add color here.  Blush under the cheekbone well blended is pretty on most people.

The Parts of Your Eyes and the Lines They Create


This is important.  Even if you are not emphasizing your eyes, you need to create a frame for them to neaten your appearance.

The Parts of Your Eyes

The Brow and Eyebrow

The eyebrow is the hair framing your eye.  The neater this area is the neater your whole face is.  If you do nothing else but fill in your brows and line your eyes you will look neater.  When makeup tutorialsof the brow often refer to the lid area just under the hair.  This is what you highlight to bring it forward.

The Rest of the Eye Lid:

The crease is the line across the edge of your eyeball.  You will see a natural shadow there no matter how light.  If you draw darker color in the crease, you will create depth by sending it back.

From the lash line to the crease is the lid of your eye.  This area is where the base color of your eye makeup will be spread.

The Lower Frame of Your Eyes

Where the eyebrows create the top frame of your eyes, the lash lines and corners create the lower frame.  With the inner and outer corners creating the sides.

The Three Most Important Imaginary Lines and There Uses


The first line (1), is the most important.  You can find it by holding a pencil from the tip of your nose through the corner of your eye to the temple.  Extending eyeliner, eye shadow along this line will lift your face.  Your brows will fade to the tip on this line to frame your eyes.

Holding the pencil from your brow to the tip of your nose marks the end of your inner eye frame or line (2).  If you are creating large eyes or fading from a light color to a dark color.  This is the beginning point of the makeup.  The watercolors eyeshadow looks trending now.

Line three (3) is important for your lip and shape of your face.  The line running down your nose is the center point of your face.  If you need to straighten or change the shape, you will use this line as your starting and finishing point.  With lips, it is the lowest point of your arches and bottom lip.  From there you redraw your lip if you need to.

Also read – 5 Gorgeous Eye Makeup Tips (Step by Step)

What You Will Need Before You Can Begin Playing With Makeup

A good set of makeup brushes

Check out – Bestope Makeup Brushes

You need different types of brushes to apply eye shadow, lipstick, and blush.  Different brushes will create different types of lines and fading.  Use a clean blending brush to fade lines more if you use one with color you will end up smudging or adding too much.

General makeup kits

Check out – Ecvtop Professional Makeup Kit

To start off with I recommend an affordable general color kit.  This will give you many options to explore color shape and shimmer.  Once you have an idea of what you like, make a larger investment by purchasing more expensive color kits.  The differences between brands include

  • How much pigment is in the shadows?
  • How long the color will last
  • How easy they are to blend
  • Ingredients used to preserve and create the product
  • The product is enhanced with vitamins and minerals


Check out – Revlon ColorStay Makeup

You need to create a canvas for the makeup, liquid is the easiest to blend starting here is advisable.  A standard cosmetic wedge and powder to set the look.  The brands you select will depend on what you feel comfortable using.

Frequently Asked Questions

Can Makeup Expire?

Yes, and at different times.  Eyeliner, mascara needs to be replaced every six months.  Foundation and concealer about a year.  Shadows and powders last about three.  Don’t use any product if it changes in any way like smell, consistency or color.  You can contaminate makeup. If you have any infection it is best not to use makeup at all.  If you must, scrape some of the product onto a plate and use it from there.  Throw away the left-over product.

Can Makeup Give You Acne

No, acne is a medical condition and needs to be treated by doctors.  However, you need to check with your doctor or pharmacist to make sure the products you use are compatible with your treatment.

Skincare and health are particularly important.  Pimples and blackheads are caused by improper skin care.  It will cause premature aging along with many other problems.  Checkout our blog 21 Organic Skin Care Secrets to Look 10 Years Younger for tips on skincare.

Will Makeup Cover a Black Eye?

Yes, it can.  I have had to use this once.  After slipping in the shower.  I grabbed the door handle, and it opened inwards onto my cheekbone.  A few hours later, I had a light blue eye and had to go to work.  Lucky – an extra dash of normal concealer did the trick for me.  Look at the color of the bruise.  If it is purple, you will need to add yellow concealer, if it is blue you need to add orange.  Feather the outside with a brush and cover with foundation.  As it fades to yellow, you will have to add blue or purple concealer to keep it covered.  Use setting spray to keep the makeup on.

When My Makeup Looks Cakey

There are different causes.  The first one to check is the color of the foundation.  The second do you test this color in natural light? Colors change under the light they are seen in.  The shop fluorescent lighting is the worst.  When purchasing anything apply it in the shop and stand outside with a mirror to do a color test.  Does it match your neckline before powder?

The next step is to check the color of your powder is it too dark? After adding powder does the makeup match your neck? If it is too dark you need to buy a lighter one, if you are heading to work mix it with a little talc powder but only in an emergency.

You may have applied too much foundation.  A small amount goes along way.  Decant some onto your hand and blend in building color and coverage as you go.  Foundation will not cover everything, use concealer if you need to.

This is the big one you haven’t blended your foundation enough.  Try blending with a damp sponge to blend the makeup away into your skin.  A setting spray (fixer spray) will remove the powdered look making it more natural.

Basic Understanding of the Plains and Hills of Your Face

With these terms and key points, you will be able to tackle any makeup tutorial with ease.  The parts of your face and where to add and fade the makeup to.  Use a light hand and layer color until you are happy.  If you go to dark, use a clean blending brush to take off some of the color.  Read our guide Basic Makeup Terms, Products and When to Use Them to give you an understanding of the different types of products.

Also read – How to Do Makeup: A Step by Step Guide for Applying Makeup Like a Pro

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